Sera Helsinki brings us the beauty of Ethiopia, employing artisans in the fair and sustainable way. The canvas bag has a WFTO Fairtrade trademark.
Hand-printed on an ecological canvas fabric.
Size: 46 x 46 cm, strap length 65 cm
Sera Helsinki was born from love for handcrafting and design. Providing handmade wooden carpets and cotton towels made from pure ecological raw materials. All the products are made in Ethiopia- Sera is an Amharic word and means ‘work’. The products combine both Finnish design and traditional Ethiopian hand craftsmanship.
The products are ethical. The aim is to improve the living standards of the artisans. Empowering the most vulnerable groups in Ethiopia - the people with disabilities and single mothers. Sera Helsinki wants to create as many jobs as possible, so all the parts of the production are handmade. Especially the situation of the people with disabilities is desperate in Ethiopia - most of them end up as beggars on the street. We train and employ blind artisans in Addish Ababa. We cooperate with Ethiopian NGO:s as well as with Finnish Abilis and Kynnys. Year 2016 we started with 8 weaves, but at the moment we empower over 100 artisans, most of them blind.