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Kaarna Living

Sidai Designs

Sidai Designs collaborates with Maasai women to produce and market unique, hand-made, high-end beaded jewelry using traditional techniques. By bringing these products to international markets, they drive the demand that preserves the beading traditions and helps to economically sustain the women and their families.


The rich heritage of the Maasai culture is a strong influence for many of their collections. They want their pieces to reflect the uniqueness of the culture while maintaining a contemporary aesthetic appeal. This synergy is realized by drawing upon the experience of their team at Sidai Designs. It is the use of traditional artistry and creativity that characterizes the design DNA of Sidai Designs products.


Working with Maasai women means more than just the empowerment and benefit it can bring to the individual, it is also about engaging a community. Their organization is built on strong ethical principles and guiding values, creating hope and pride amongst the Maasai community. Utilizing traditional craftsmanship empowers the women and builds a foundation for continued development.


From conception to design to finished product, they instill the highest level of attention to detail and quality control. They use recycled materials as the backbone for many of their products while also incorporating high quality components to create exclusive pieces of

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